North Pole Experience (NPX) is a beloved holiday destination that immerses families in the magic of Santa’s workshop. Despite its popularity, the brand lacked a cohesive identity and visual system that matched the scale and emotion of the experience. NPX needed a refreshed brand, website, and a suite of marketing materials that could capture the wonder of the journey and drive ticket sales year after year.

Our task was to modernize and unify NPX’s identity while preserving its nostalgic charm. The brand had to speak to both children and parents, reflect the immersive nature of the experience, and translate seamlessly across print, digital, and motion platforms. We also needed to build a dynamic website and robust visual content—from computer-generated animation to photography and video—that could keep the brand top of mind in a highly seasonal and competitive market.

The revitalized brand and storytelling-driven marketing campaign transformed how North Pole Experience connected with its audience. The result: record-breaking ticket sales, with 65,000 annual visitors and more than 750,000 total tickets sold since inception. Today, NPX sells out annually and continues to grow as one of the nation’s premier family holiday attractions—proof that the right brand magic can last all season long.