News &
Notes.

Disclosure rules are coming for AI edited listing photos. Labeling the altered image is the legal fix. The marketing fix is spending the money on the shoot.

Dove ran fifty unfiltered Reddit reviews and won. The lesson is not the format. It is that the product could survive the exposure.

The drone industry is meeting in Las Vegas this week to argue about altitude and range. In real estate marketing, the useful shot got lower.

A $200,000 grant is buying six shade canopies downtown. Every developer building nearby should be a little embarrassed that a nonprofit paid for their front door.

Arizona is turning down data centers faster than it approves them. The water math is real, but the projects losing hardest are the ones that showed up anonymous.

Most rebrands start with the logo, which is the last ten percent of the work. The other ninety percent is a strategy problem wearing a design costume.

Cheap production did not make judgment less valuable. It moved the bottleneck from making things to knowing which things are worth making.

Every development deck looks the same at golden hour. That is a positioning problem the renderings are being asked to solve, and cannot.