From the Desk
News &
Notes.
Working opinions on brand, marketing, and the tools we build with. Written in house, no ghostwriters, no committee.
You Are Now a Row in Someone’s Feed
GUGoogle's AI Mode now books hotel rooms directly, and the launch partners are chains and OTAs. Independent operators get described by someone else's data.
Read →Nobody Books a Collection
GUCollection brands sell distribution and let owners hear identity. Buy the reservations if the math works, but never mistake the flag for a reason to be chosen.
Read →Hiding the Building Is Not a Plan
GUPeoria wants data centers set back 500 feet and screened from view. Concealment is the cheapest thing a developer can offer a city, and the weakest.
Read →Google Took the Wheel. Your Brand Controls Are What’s Left.
GUThe Migration Already HappenedSeptember 1 was not a warning. Google's AI Max auto-upgrade window ran September 1 through September 30, and any…
Read →The Name Is the First Lease You Sign
GUThe Name Is the First Lease You SignDiversified Partners broke ground at 7501 E. McCormick Parkway three days ago. They did not…
Read →Fix the Shoot, Not the Photo
GUDisclosure rules are coming for AI edited listing photos. Labeling the altered image is the legal fix. The marketing fix is spending the money on the shoot.
Read →Honest Ads Are a Product Decision
GUDove ran fifty unfiltered Reddit reviews and won. The lesson is not the format. It is that the product could survive the exposure.
Read →Your Drone Is Flying Too High
GUThe drone industry is meeting in Las Vegas this week to argue about altitude and range. In real estate marketing, the useful shot got lower.
Read →The Sidewalk Is Part of Your Building
GUA $200,000 grant is buying six shade canopies downtown. Every developer building nearby should be a little embarrassed that a nonprofit paid for their front door.
Read →Nobody Approves a Project With a Code Name
GUArizona is turning down data centers faster than it approves them. The water math is real, but the projects losing hardest are the ones that showed up anonymous.
Read →The Logo Is the Last Ten Percent
GUMost rebrands start with the logo, which is the last ten percent of the work. The other ninety percent is a strategy problem wearing a design costume.
Read →AI Made Production Cheap. Judgment Got Expensive.
GUCheap production did not make judgment less valuable. It moved the bottleneck from making things to knowing which things are worth making.
Read →Got something worth talking about?
