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The RFP Builder

A tool we built for ourselves first: pick a client, pick the proof, write the scope once, and a live proposal page is ready to send.

Every proposal Giddy Up sends now starts in the same internal builder and ends as its own page at giddyupstrat.com/rfp, not a PDF pasted into an email. Start with the sample right below: a live proposal the builder produced. Scroll inside it like a client would, or open it full screen. The tool behind it comes after.

Sample proposal · Live

See one before you see how it's made.

McLoven, Inc. is a stand-in client name. The scope, pricing and case studies are from a real proposal built with this system.

Open full screen →
giddyupstrat.com/rfp/integrity_rfp1
Scroll inside the frame to read the full proposal
01 · Three tabs, one system

Proposals, a new-proposal form, and a reusable case-study library.

Everything lives at giddyupstrat.com/rfp, gated to logged-in editors. Proposals lists every page that's live or in progress, with a status flag and a copy-link button. New Proposal is a four-step form: who it's for, three to five case studies in click order, a phased scope with services and deliverables, and the closing note and signer. Case Study Library holds the reusable proof once, so every future proposal can just pick from it instead of rewriting it.

The builder · giddyupstrat.com/rfp
RFP Builder Proposals tab, listing every page live under slash rfp
Proposals · Every page under /rfp/, its status, and a copy-link button
RFP Builder New Proposal tab, client and case study fields
New proposal · Client, case studies, scope and closing, in one form
RFP Builder Case Study Library tab
Case study library · Write the proof once, reuse it on every proposal
Hover to enlarge · tap or click any image to view full size
Open the builder →
02 · What it produces

A real proposal, generated end to end.

McLoven Inc is a stand-in name for the first proposal built through the system; the scope and the dollar figures are the real ones we sent. The page itself is live, on brand, and built for a phone: a five-section nav, the investment table shown below, and a Save as PDF button for whoever on the client side needs the file.

A generated proposal · giddyupstrat.com/rfp
Generated proposal page hero, prepared for McLoven Inc Generated proposal page investment table with phase pricing
Hover to enlarge · tap or click any image to view full size
View the live proposal →

Same builder, no per-client rebuild

This page and the AI Consulting pages you're on now sit on the same template and the same brand tokens. What changes proposal to proposal is the client's data, not the design, so the fourth proposal takes the same effort as the first.

"Two phases, five ready checks, one link to send."What the builder shows before a proposal goes live
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