Broome & Orchard, a new elevated dining concept by acclaimed restaurateurs Dylan and Erin Shugrue, was preparing to open its doors in Sedona, Arizona—one of the most scenic destinations in the Southwest. With panoramic views of the iconic red rock cliffs and a world-class interior by Testani Design Troupe, the stage was set. But there was one thing missing: a compelling social media presence to match the caliber of the experience.

With less than a week until opening, Broome & Orchard needed to make a memorable first impression online—fast. They required content that captured the restaurant’s elevated food, breathtaking setting, and impeccable design to attract discerning diners and generate excitement before launch.

We launched an agile content strategy centered around cinematic storytelling. Our team captured a stunning first-person drone sequence, gliding through the restaurant’s front doors, over plush booths, and out to the back patio—just in time to catch the Sedona sunset. Close-up macro shots showcased the exquisite dishes and curated cocktails, while the interior design shined as the backdrop. The resulting social campaign set the tone for the Broome & Orchard experience. Within weeks, social engagement skyrocketed and continues to climb as the restaurant cements its place as one of Sedona’s must-visit culinary destinations.